Timberland x Balamii Take Over London Fashion Week

London Fashion Week cracked open a different kind of runway last night as Timberland and Balamii threw down at Village Underground, Shoreditch. The event marked the global launch of Timberland’s Fall/Winter 2025 “Advice of an Icon” campaign and pulled over 600 guests into a night where grime, fashion, and culture collided under one roof. At the center? Skepta—whose performance reminded everyone why his influence stretches from London estates to global stages.

A Cypher, A Studio, A Movement

The night hit a fever pitch when Big Zuu, Jayahadadream, and Miss Banks jumped in for an unannounced cypher, feeding the crowd pure fire and unpredictability. The venue itself doubled as art, transformed into a live recording studio with a glass cube centerpiece that shifted throughout the evening—from creative space to freestyle arena to DJ booth. Add in appearances from heavyweights like Novelist, Gabriel Moses, M1onTheBeat, Ms Banks, Clint 419, and streamers like Billy The Goat, and the whole scene became a snapshot of London’s creative ecosystem in motion.

Next-Gen Icons Step Up

The night wasn’t just about legends—it was about legacy. Ahead of the event, Timberland and Balamii launched a competition spotlighting London’s rising talent. The winner, Havier Mendoza, opened the show with a performance that set the tone for the evening and hinted at a star-in-the-making. For Timberland, this wasn’t just a campaign drop; it was a manifesto about resilience, independence, and evolution—values stitched as deeply into the Yellow Boot as they are into London’s grime DNA.