Inside the Whimsy: MELKE’s SS25 Presentation at NYFW

Attending MELKE’s Spring/Summer 2025 presentation felt like stepping into a world where nostalgia blends seamlessly with a forward-thinking, sustainable approach to fashion. Emma Gage, founder of MELKE, has built her brand on values centered around joy, individuality, and a deep commitment to both the environment and human rights. The name MELKE playfully nods to how Emma pronounces “milk,” reflecting her love for Scandinavian culture. Her designs transform the simple, joyful elements of childhood into beautifully wearable pieces.

This season, Emma found inspiration in the classic bookfair—a nostalgic setting many of us remember from school. The collection brought to life quirky details like pencils, erasers, and that undeniable sense of discovery that bookfairs offer. Each of the 15 looks, styled by Cara Benevenia, reflected a blend of whimsy and classic fashion. The accessories, footwear, and jewelry were meticulously crafted, contributing to the collection’s infectious joy, reminding us that fashion can still be fun amidst the industry's seriousness.

What stood out most was Emma's deep commitment to sustainability. Influenced by her family’s work in human rights, she ensures that MELKE’s materials are sourced responsibly. Production is done in New York, while sweaters are made by a fair-trade organization in India, which empowers women. Around 50-60% of the collection is made from deadstock materials, reinforcing Emma’s dedication to minimizing waste.

MELKE’s SS25 collection embodies the idea that fashion can be both playful and ethical. Emma’s fearless approach to slow fashion invites us to express ourselves freely, wearing clothes that reflect not just who we are, but the world we want to create. This collection stands as a celebration—not only of fashion but of its potential to make a positive, lasting impact. Emma proves that true sustainability doesn’t limit creativity; it fuels it.