MCM Brings Taekwondo Energy To Milan Fashion Week

At Casa degli Artisti, MCM flipped Milan Fashion Week into a design dojo. With its latest collection, the German label leaned into Taekwondo’s balance, discipline, and flow, staging a martial-arts-meets-luxury showdown that feels both grounded and cosmic. It’s all part of the brand’s run-up to its 50th anniversary in 2026—a reminder that MCM has never played by the rules of traditional luxury.

Couture with a Kick

Chief Brand Officer Dirk Schönberger turned Taekwondo technique into sculptural silhouettes. Oversized martial arts belts became strapless dresses. A bright blue judo knot cinched a mini dress like wearable origami. Boxy jackets were stitched from judo belts, while sharp blazers fastened with martial knots embodied a sense of power and poise. It was discipline reimagined as drama.

The Art of Motion

Materials were chosen with movement in mind: cotton judo, canvas, wool, and jersey that flex with the body. The exhibition space, dubbed MCM: The Art of Motion, mirrored this energy, complete with immersive installations and an AI hologram inspired by Taekwondo. Guests also got a preview of the brand’s Spring/Summer 2026 leather goods—an exclusive glimpse into the next chapter.

Beyond Tradition

MCM has always thrived on rebellion, turning heritage into a platform for boundary-breaking luxury. From Munich’s 1970s nightlife to today’s global fashion capitals, the brand continues to redefine what motion, innovation, and independence can look like—this time with a martial arts twist.