MCM Unveils Enchanting Lunar New Year Collection

2025 is the Year of the Snake, and MCM is stepping into it with a bold and enchanting Lunar New Year capsule collection. Known for redefining boundaries, the German luxury house channels the snake’s signature traits—intuition, resourcefulness, and adaptability—into a line of versatile, seasonless designs that break free from traditional fashion norms.

This 10-piece collection blends elegance with whimsy, drawing inspiration from the fluid energy of snakes and the mystery of the ocean. Think crystal embellishments, blush pink tones, and intricate snakeskin patterns that evoke a sense of rhythm and grace. From leather goods to ready-to-wear staples, the collection is as functional as it is vibrant, celebrating freedom, joy, and a touch of festive Lunar New Year magic.

The standout Stark Backpack gets a snake-inspired makeover in blush pink with undulating patterns that mirror the creature’s movement. Classic silhouettes like the Toni and X-Mini Toni shoppers are reimagined with golden and blush hues, pairing MCM’s timeless craftsmanship with a fresh edge. The Diamond crossbody bag, exclusive to the collection, features a bespoke snake pattern in shimmering gold, complete with a flap design inspired by Munich’s Bavarian diamonds. Rounding out the accessories is a pink python-patterned leather belt, complete with a sculptural gilded “MCM” buckle—because who said functional can’t be fierce?

On the ready-to-wear side, pink and grey sweatshirts and t-shirts adorned with MCM’s Visetos monogram and signature snake patches make a statement that’s perfect for the Gen-Z globetrotter. These pieces pair effortlessly with the detailed leather accessories for a look that’s contemporary yet timeless.

MCM’s campaign for the collection brings this undersea magic to life, with water reflections and wave-like visuals that capture the fluidity and mystery of the designs. Celebrating the celestial energy of the deep sea, the capsule invites wearers to embrace wisdom and introspection, embodying the spirit of the snake for a year filled with growth and transformation.

The MCM Lunar New Year Capsule is available now in stores and online at Mcmworldwide.com. Dive into the magic and let 2025 be the year you thrive.