Martine Rose X Napapijri Return For Autumn/Winter 2025
The cult collaboration is back with nostalgia-fueled fleeces and alpine attitude.
Martine Rose is back in her Napapijri era — and it's pure nostalgia with a pulse. For Autumn/Winter 2025, the two powerhouses reignite a creative spark that once reshaped fashion's terrain. Their partnership from 2017 to 2019 blurred the line between streetwear and subculture; now, it resurfaces sharper, sleeker, and more subversive. The first drop, out September 29, folds together Rose's offbeat British attitude with Napapijri's mountain-sport precision, giving Y2K prep a gritty, grown-up makeover.
Icons, Reconstructed
Think: fuzzy full-zip fleeces with luxury twists, striped terry sweatshirts, sponge-towel polos, and DJ-denim jeans that feel straight out of a warehouse rave in the Alps. Every piece is a remix — pulling from archives, filtered through a lens of now. Shot by Alexandra Gordienko and styled by Tamara Rothstein, the campaign leans into early Napapijri iconography with a cinematic chill.
Legacy, Reloaded
In Martine Rose's words: "People still stop me about those collections — this is for everyone who missed out." The comeback isn't about revival; it's about redefinition. The brand's cult-favorite energy returns with precision engineering, sensual tactility, and an unapologetic wink to its past. Drop 1 is just the teaser — with two more waves coming in 2025, this collab isn't just a return. It's a reawakening.
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