Marc Jacobs Brings Heaven To London

Clad with neon lights and everything Y2K.


*News alert*: Cult favorite, Heaven by Marc Jacobs, has opened the doors of its debut London store. 

Since launching in 2020, the subculture label quickly gained attention from a dedicated Y2K fan base due to its eye-catching 90s style and recent collab with London-based designer Kiko Kostadinov for a nostalgic collection. 

Opened on 10 March in London’s trendy Soho neighborhood, the new store features the brand’s latest co-ed collection alongside special collabs and limited-edition releases. The space will also host a collection of specifically-curated home goods and accessories, including books from CLIMAX bookshop, products from Sandy Liang, and posters sourced by Unified Goods.



A post shared by @heavn


Fitted with scintillating neon lights, cartoonish accents, edgy concrete flooring, and plush pink carpet, the grunge-inspired decor is not to be missed.  

Head over to the Heaven by Marc Jacobs London store at 10 Brewer Street to take a peek for yourself.  

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