Louis Vuitton's Stylish Affair With LE SSERAFIM

The K-pop girl group LE SSERAFIM has joined the ranks of Louis Vuitton’s House Ambassadors, a prestigious title that reflects their global influence and style. The French luxury brand has unveiled a dazzling campaign that showcases the group’s personality and the brand’s latest capsule collection of handbags.

LE SSERAFIM, whose name is an anagram of “I’M FEARLESS,” is composed of five talented singers who have taken the music industry by storm with their catchy songs and powerful performances. Their style is also a reflection of their fearless attitude, as they mix and match different fashion elements to create their own unique look.

Louis Vuitton’s Artistic Director Nicolas Ghesquière has expressed his admiration for the group and their style. “I am thrilled that LE SSERAFIM are joining Louis Vuitton as House Ambassadors. They have such a distinctive style that together feels very cool and authentic,” he says.

The campaign features the group posing with the brand’s latest capsule collection of handbags, which are inspired by the brand’s heritage and craftsmanship. The collection includes exclusive colorways of the GO-14, a quilted bag that echoes the interior of the brand’s iconic trunks, in striking shades of red and purple. The Pochette Ecusson also stands out with its bold embossed lettering on its angular shape, along with the Noé Purse, which is inspired by a Bok-ju-meo-ni, a traditional bag that brings good luck.