Emma Chamberlain Is The New Face Of Lancôme
The YouTuber’s rise to fame is undisputed.
YouTube phenomenon and coffee entrepreneur, Emma Chamberlain can officially add luxury beauty ambassador to her ever-growing list of occupations.
The 21-year-old, who has partnered with fashion brands like Cartier and Louis Vuitton, is the new face of Lancôme, becoming the French cosmetics company's youngest global ambassador.
The brand shared the news of the partnership via Instagram, along with a quote from Emma herself: “I have always had my own notion of beauty and didn't project myself within the beauty industry because of the duality that I show, mixing comfort, with being nicely put together. When Lancôme came to me, I felt so honored and excited that the brand understood and appreciated who I am.”
Along with the announcement, Lancôme also released the first of a four-part YouTube series Emma Chamberlain is set to debut called ‘How Do You Say Beauty in French?’ In the episode, the internet star is seen "breaking into" the company's Paris headquarters to explore the office environment.
This isn't Emma’s first foray into beauty. In 2021, she became an ambassador for Bad Habit, a skincare brand from Forma Brands, the company behind Morphe that recently announced it had filed for bankruptcy. She left the brand when her one-year contract expired.
Emma Chamberlain’s partnership with Lancôme comes as the brand looks to move towards creating more engaging content, putting Gen Z at the forefront of its efforts.