Kenzo Reinvents The Seasonal Campaign
Nigo’s modernized vision for the house comes to life for its FW22 campaign.
French fashion house Kenzo has dropped the first of six-monthly installments of its Fall/Winter 22 collection. Nigo, Kenzo’s newly appointed artistic director, was brought to the house to catapult it into the future of fashion. To adapt to the accelerated pace of the fashion industry, thanks to the digital age, Nigo has introduced a monthly campaign concept.
The first introduction of Kenzo’s sixth month-long Fall/Winter 22 campaign is now available on the house’s social media and digital channels. British photographer Thurstan Redding captured the campaign, which features models clad in Kenzo and running across a Paris bridge. The Eiffel Tower sits in the background as models pose for the camera and clutch large suitcases.
Nigo’s quintessential poppy print decorates the collection, as seen on blouses, skirts, and suits. Berets, gloves, and neck scarves recall the house’s French heritage.
To further promote the collection, there will be two pop-up shops in Paris’s Galerie Lafayette on Boulevard Haussmann. The first, featuring women’s garments, will be available until June 30th. The second, featuring men’s garments, will be available from June 7th to July 15th.
Kenzo’s Fall/Winter 22 collection is also available on their website. Keep an eye out for the house’s next monthly drop.