JW Anderson’s SS20 Campaign Captures British Youthfulness in Its Suburban Glory
Showcasing bold knits and dreamy art direction.
Jonathon Anderson has revealed his Spring/Summer 2020 Campaign for JW Anderson via the brand’s instagram this week. The campaign features the latest women’s and men’s collections. Yet again, he reinterprets traditional silhouettes with oversized knits, unique tailoring and trench coats with dramatic shoulders.
To all of our British readers, *puts down breakfast tea*, the campaign tells the story of nostalgic British suburbs, mirroring their Fall/Winter 2019 Campaign, set against a British countryside backdrop. Both campaigns were shot by the renowned photographer and filmmaker Tyler Mitchell. The motifs of “spirited elevation and empowerment on stilts” found in the FW19 collection have evolved into oversized tricycles and other tokens of British suburban youthfulness.
The campaign blends Mitchell’s carefree demeanour, with JW Anderson’s fun-loving ethic, creating pure magic!
Check out the British suburban campaign story above, the shots are dreamy, the clothes are ground breaking and the back-drop may urge you to take a trip over the pond.
Next Up, Saint Laurent’s SS20 Campaign Brings The Heat Of The Desert.
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