American Soccer’s Leading Lady Is The New Face Of Loewe
Football and Fashion - yes and yes.
Earlier this week Loewe’s front man Jonathon Anderson revealed on instagram Megan Rapinoe in a Steven Meisel headshot. The cobalt blue backdrop teamed with her charismatic pink hair, kicks football straight into fashion’s goal, with Loewe refereeing the entire match.
This AW20 campaign is ahead of the label’s AW20 menswear show. Rapinoe’s face will appear on a series of billboards across Paris as the campaign is revealed unconventionally before the show this Saturday (January 18). Traditionally it goes: Show - Campaign - Shop - You, but why not mix it up when you have queen of activism, Megan Rapinoe, at the heart of it.
An accompanying series of short films has been made by director Benn Northover, entitled For Real, the athlete gushes over the new partnership with Loewe and states “Multiple worlds crashing together, creating something bigger, different, and more exciting than either could alone. To me, the goal of collaboration should not be to stand next to one another, but rather become something else, together.”
The Paris show is this Saturday (Jan 18), and the full campaign should follow. We can’t wait.