House Of Errors Drop Their Summer Collection
Linen done differently.
London-born brand House of Errors has been making a name for itself as the new face of experimental streetwear. CEO and founder Fully took a new direction in design when he stepped away from architecture and picked up a sewing machine: what started as a DIY project has formed into a successful brand and lifestyle.
The brand name itself — House of Errors — reflects the ideology that creativity comes from embracing failures, with the core focus prioritizing innovation over conventional methods of design. They have gained a following due to their distinctive designs and intricate detailing alongside their eye-catching campaigns.
The latest of these campaigns announced the drop of their 2024 summer collection, displaying Italian boat rides, tennis players at sunset, tranquil views and washing lines exhibiting their newest creations. The “Summer Basics” collection is made up of polos, shorts and tees embroidered with drawings of a trip to Italy.
Following the summer basics comes the more hyped “Chain quilt linen Cuban shirts,” made from pigment dyed mid-weight linen, specifically designed to stay cool in the heat. The shirts feature the brands famous all-seeing-eye logo which is brought to life by the in-house wool chain stitch quilting technique. We warned you about their innovative nature.
Although young, the brand continues to create distinguishable garments and identifies with both artistic flair and great craftsmanship. You may own a linen shirt, but not like this.
Connect with Facebook