Kith Teams Up with Blackpink's Lisa for Summer 2024 Women's Collection
The stunning line drops May 31st.
American fashion and lifestyle brand Kith is set to launch their highly anticipated Summer 2024 women’s collection on Friday, May 31st. The renowned label, celebrated for its unique styles and one-of-a-kind customer experience, has enlisted Lisa from the globally acclaimed Korean girl group Blackpink as the face of this campaign, adding a touch of international star power to their latest offering.
Founded in 2011 by Ronnie Fieg, Kith has become famed as a high-end streetwear brand with a luxurious touch. For this summer, the brand has focused on creating a cooler version of the season, featuring airy hues of light blues and pinks alongside sharper shades. Kith’s seasonal palette diverges from the traditional, opting instead for a more muted and sophisticated aesthetic.
The pieces revealed so far, modeled by Lisa against a stunning tropical background, include everything from chic two-piece ensembles to elegant summer dresses. Highlights of the fashion line include backless halter dresses and netted, breathable garments that blend style and comfort. These designs are tailored perfectly for the hot summer months, ensuring wearers remain cool and stylish simultaneously.
Kith Women’s Summer 2024 collection goes beyond clothing, offering a comprehensive range of accessories including swimwear, bags, scarves, and footwear. This allows customers to create a complete European summer-inspired vacation look. Each piece is crafted with meticulous attention to detail, embodying the brand’s commitment to quality and fashion.
This collaboration with Lisa isn’t the first time Blackpink members have partnered with top fashion labels. The group has been actively involved in high-profile collaborations, with Jennie working with eyewear brand Gentle Monster and other members engaging in various fashion ventures. Lisa herself, a brand ambassador for prestigious designer labels such as Bulgari and Celine, has been a prominent figure at fashion weeks and F1 races, solidifying her status as a fashion icon.
Lisa’s partnership with Kith is certain to elevate the womenswear brand to new heights. Her influence and global fanbase will undoubtedly add to Kith’s already stellar reputation. Fans are eagerly awaiting the full reveal, which drops on Friday at 11 am ET, both online and in stores. Stay tuned for a collection that promises to set the stage for this summer’s fashion.
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