Highsnobiety Unveils GATEZERO At Zurich Airport
There’s nothing like catching flights in style.
GATEZERO has officially debuted as a result of a partnership between Highsnobiety and Zurich Airport. This new project is will be a traveler’s destination for luxury fashion.
GATEZERO will also be Highsnobiety’s first ever concept store. For six months, they will offer a variety of different items from 15 international brands. Some brands included in the store’s lineup are: Acne Studios, Advisory Board Crystals, Ambush, Balenciaga, Bottega Veneta, Gucci, and Comme des Garçons.
Other offerings at the store will include limited edition releases and Highsnobiety’s Private Label Collection. With the travel industry coming back in full swing, this project is bound to be successful among travelers.
David Fischer, CEO and founder of Highsnobiety explains: “Contemporary luxury is inspiring and inclusive - both in terms of product selection but also target groups.” This idea is what led to a collaboration with Zurich Airport to reflect these values.
Along with the store’s launch, there will be an extensive digital campaign on highsnobiety.com as well as on Highsnobiety’s social media platforms that connects with over 50 million fans worldwide.
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