Heaven by Marc Jacobs Launches New "Eternal Sunshine" Collection
With campaign photos inspired by the film.
Marc Jacobs sub-label Heaven has just released their latest exciting collection, inspired by the 2004 film Eternal Sunshine of the Spotless Mind. Creative Director Ava Nirui joined forces with photographer Larissa Hofmann to capture items from the new collection in Montauk, a key location from the film. They recreate recognizable scenes, using details like a bed sitting on the beach and the model’s colorful hair, inspired by Kate Winslet’s character Clementine.
Key pieces include a “Clementine” oversized hoodie and a knit sweater with the words “Erase Me.” Also featured are Japanese movie pamphlets, CDS, and DVDs. All items are available now on Marc Jacobs’ website.