Halsey Introduces About-Face's Younger Sibling: AF94
This new makeup line focuses on affordable prices and easy-to-use products
Halsey has not traversed 2022 quietly. The year has been a surge of makeup success; her brand About-Face arrived at Ulta Beauty stores, the Matte Fluid Eye Paint enjoyed continued success and she launched the "Saturation Nation" collection. Now, the “So Good” singer is adding to their list of accomplishments this year with the introduction of a new makeup line: af94.
Described by Halsey on Instagram as About-Face’s “cute and bratty younger sibling,” af94 focuses on affordability and encourages self-expression. In an interview with Teen Vogue, Halsey commented that af94 was “inspired by the kids who show up to my tour dates in my makeup but have to wipe it off before their parents pick them up.”
On July 25, af94 will launch at Walmart’s brick-and-mortar stores and website. Every product is under $10 USD, and Halsey promised that “you’re gonna want them all.” Until July 21, you can get early access to Halsey’s favorite product in the collection, the Push To Start Volumizing Mascara. You can find the pigmented mascaras here for $7.98 USD.
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