Hailey Bieber And Bella Hadid: The It Girls Of Our Generation

How Hailey Bieber and Bella Hadid are redefining cool for a new generation

POSTED BY KATIE FROST

As I scrolled through Instagram, caught in moments of admiration for Instagram models, I couldn’t help but think: what does it mean to be an It Girl? Back in the early 2000s, the title belonged to Paris Hilton and Nicole Richie—their Juicy Couture tracksuits and glitzy, glamorous looks made them appear effortlessly cool. Before that, it was Kate Moss, effortlessly smoking her way through a Calvin Klein campaign. But now, in a time when everyone and anyone wants to become an “influencer,” two names stand out among the rest: Hailey Bieber and Bella Hadid.

 

 

 

If the 2010s gave us social media influencers, then Hailey and Bella represent the polished, post-influencer evolution of the “girl everyone wants to be.” They aren’t selling you their lives; they’re selling you an aesthetic—an aesthetic so effortlessly chic that you can’t help but want to replicate it.

But what exactly makes them the It Girls of our time?

I’ll begin with Hailey. She’s the girl next door who just happened to marry the biggest pop star on the planet. With her sleek bob, dewy skin, and ability to make a $5 smoothie look like a lifestyle aspiration, Hailey has become the face of modern minimalism. She’s the human embodiment of a glazed doughnut—glossy, fresh, and somehow unattainable. However, with her new brand, Rhode, we’re all eager to get our hands on the products and achieve the clean-girl aesthetic that Hailey has revived.

And then there’s Bella. Bella is the edgy sister of the It Girl archetype. She’s not just walking runways; she’s redefining them. One minute she’s wearing nothing but sprayed-on fabric at Coperni, the next she’s making low-rise jeans and skinny brows cool again. Bella exudes a kind of vintage cool that feels authentic, like she woke up in the pages of a 1999 Vogue editorial. She doesn’t chase trends; she creates them.

 

 

Together, Hailey and Bella represent the duality of the modern woman: polished and relatable, edgy and refined, always seemingly perfect yet somehow approachable. They’re the girls who make you want to spend absurd amounts on skincare because maybe it’ll bring you closer to their lifestyle.

What’s fascinating about Hailey and Bella is how they embody the contradictions of our generation. They’re high fashion yet somehow attainable. They’re curated yet somehow authentic. They’re our Pinterest boards come to life, and we can’t help but obsess over them.

Maybe the real It Girl isn’t just one woman; it’s the way Hailey and Bella make us want to become the best versions of ourselves.

UP NEXT ON THE HITLIST
Ok