Gwen Stefani Is Launching Her Own Beauty Line

We take a look at the new beauty brand, GXVE

POSTED BY NADIA OUALNAN

Gwen Stefani is the latest celebrity to venture into launching her own beauty line. The brand's name GXVE Beauty (pronounced "Give") is said to be a reference to the way that the singer writes her signature with the "G" being the first initial of her name and the "X" in reference to a kiss.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gwen Stefani (@gwenstefani)

Gwen is iconically known for her bright red lipstick which will definitely be a shade expected in the collection. She also worked as a makeup artist at a mall for years before her music career took off and has often applied her own makeup when performing live.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gwen Stefani (@gwenstefani)

 

Products in the collection will include: 

Face: 
All time Prime Oil Primer ($48 USD)

Eye:
Eye See in Color Multidimensional Eyeshadow Quads ($28 USD)

Line It Up 24-Hour Pencil Liner ($21 USD) available in 2 shades 

Brow:
Hella On Point Ultra Fine Brow Pencil ($24 USD) is available in 7 shades 

Mos Def Instant Definition Sculpting Brow ($24 USD) is available in 7 shades 

Lip:
Original Me High-Performance Matte Lipstick ($26 USD) 

Anaheim Shine High-Performance Matte Lipstick ($26 USD)


I'm Still Here Lightweight Longwear Matte Liquid Lipstick ($24 USD)

GXVE Beauty will be available online on March 3 and at Sephora on March 10. 

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