Livestream: Gucci Menswear Show in Milan Day 1 of Fashion Week

Gucci Ancora by Creative Director Sabato De Sarno.


The bold and undeniable style of Creative Director Sabato De Sarno is making a return in his premiere menswear collection for Gucci. 

The iconic fashion house is gearing up to reveal its Fall/Winter 2024 collection on Friday, January 12, in Milan for Men’s Fashion Week.

Marking the commencement of the new year with a bang, the excitement of fashion week has ignited and Gucci takes the spotlight on Day 1.

This fashion week features 74 events, which include 22 shows and presentations, spanning from January 12 to 16.

Intriguingly, De Sarno's menswear debut for Gucci is causing ripples in the industry. Notably, this show is aptly named Gucci Ancora, meaning 'again' in Italian, marking its second occurrence.

Anticipation is mounting as the aftermath of the January release of the Gucci Ancora Campaign unfolds. 

Under the new creative director, the iconic Italian luxury brand is undergoing a transformative shift toward a sophisticated and minimalistic aesthetic. This signifies a departure from the romanticism that characterized Gucci's previous collections, starting a new era of understated elegance.

In the upcoming collection, fashion enthusiasts can anticipate a departure from the ornate to embrace straight cuts, a bold and refined palette of dark reds, and sleek designs that redefine contemporary or the viral quiet luxury. We can expect a departure from extravagance in favor of a more restrained, yet undeniably impactful, style.

Undoubtedly, the GG Marmont, a symbol of Gucci's timeless allure, will most likely maintain its status as a cornerstone within the collection blending tradition with the contemporary vision of the new creative director.

As the fashion community awaits the unveiling of Gucci's latest creations, there is a palpable sense that this collection will mark a definitive chapter in the brand's storied history.