Diana Ross Radiates in Saint Laurent

A legacy of glamour captured by David Sims.


Saint Laurent and photographer David Sims have struck gold once more, this time with the powerful Diana Ross setting the stage for a glamorous 2024.

Artistic Director Anthony Vaccarello tantalizingly previewed the campaign on Instagram, unveiling a visual narrative where Ross, the epitome of age-defying elegance, graces the lens of Sims wearing a classic black halter-neck dress. 

The longstanding relationship between Ross and Saint Laurent, dating back to the '70s, fosters an authentic connection, emphasizing a sense of shared values with the brand



The image radiates glamour with wind-swept curls and understated makeup, with an intentional omission of accessories. 
Diana’s ageless beauty aligns effortlessly with the elegance of Saint Laurent. 

Furthermore, the black-and-white aesthetic encapsulates a full-circle moment for Ross and Saint Laurent, echoing her trailblazing fashion past with the Supremes dressed in YSL and marking the current times as an icon.

Through the campaign, Ross integrates her personal timeless elegance with the social impact she has had transcending generations. Her multifaceted appeal lies not just in her musical prowess and style but also in her cultural influence, and trailblazing legacy of empowerment and diversity.



Beyond her global fame, Ross brings a rich cultural and musical heritage to high fashion, creating a narrative that bridges classic and contemporary, making her an embodiment of the aspirational and inclusive vision of today's YSL.