Gucci Is Getting Gucci With The Planet

Gucci tackles the climate crisis by going carbon neutral


The fashion industry is propelling towards a more sustainable future. Although there is still a long way to go, the fact that we've at least turned the compass in that direction is news to celebrate. The planet has gone too far, says CEO Marco Bizzarri. 
It will partner with Redd+ – a UN project to reduce emissions from deforestation – on four projects that support forest conservation in Peru, Kenya, Indonesia, and Cambodia to offset carbon emissions it cannot eliminate.

In 2015, Gucci laid out a 10-year sustainability plan, since then they've upheld the utmost transparency when it comes to being transparent with their emissions and output. A year ago its yearly report demonstrated it was on track to do as such, with emissions down by 16%. In certain areas, it has actualized feasible assembling and sourcing activities that stayed away from 440,125 tons of carbon discharges in 2018. François-Henri Pinault, chief executive of Kering, which owns Gucci, stressed on the urgent need for collaborative efforts by the whole fashion industry to be able to make a tangible impact. The brand was one of the 32 brands to sign up to the Fashion Pact last month. 


Et opslag delt af Gucci (@gucci) den

According to a release from Kering, which was issued on Friday,

“32 leading companies from the fashion and textile industry have given themselves a set of shared objectives in the form of a Fashion Pact,” which focuses on “three essential areas for safeguarding the planet.” These include “stopping global warming by creating and deploying an action plan for achieving the objective of zero greenhouse gas emissions by 2050,” “restoring biodiversity to restore natural ecosystems and protect species,” and “protecting the oceans: by reducing the fashion industry’s negative impact on the world’s oceans through practical initiatives, such as gradually removing the usage of single-use plastics.”

Although Gucci wants to ambitiously go carbon neutral, it is a complicated process and almost always imperfect. Gucci just recently announced that its upcoming runway in Milan will be carbon-neutral. It seems that there is a new trend for fashion-week that we should all watch out for and it is being environmentally conscious. This announcement only just coming after Gabriela Hearst’s New York show was also carbon neutral. The money from the carbon credits will likely go to fund renewable-energy projects, to programs that protect the rain forest, or other green activities.

Bizzari believes that now is the moment to make big changes as the fashion industry is the second-most polluting industry in the world. It emits up to 8% of the carbon around the world. Those emissions are more than all flights and maritime shipping combined. 

We're proud that fashion brands are becoming more aware, and although there is a long way to go, we say this is a good start. 


Next up, Burberry Stuns LFW With Carbon Neutral SS20 Show