Burberry Stuns LFW With Carbon Neutral SS20 Show
Tisci shows us how to own (and wear) those neutrals.
Gone are the times when Burberry was simply a synonym for checks and trench coats! Since Italian designer Ricardo Tisci has taken over Christopher Bailey’s role as creative director, the British powerhouse has been thriving more and more each season. SS20 not only marks the designer’s, who has been a Kardashian favorite since his Givenchy days, third season at the iconic fashion house, but also the brand’s move into carbon neutrality.
“We are proud that the Burberry Spring/Summer 2020 show has been certified as carbon neutral.”, read the caption on Burberry’s IG post on the day of the show. “We have offset our impacts, such as the flights of guests travelling to London specifically for the show and the build of production of the event, through VSC-certified REDD+ projects which prevent deforestation and conserve tropical rainforest in the Brazilian Amazon.” And so, Burberry is the first high-end brand to follow Gucci’s lead into zero carbon footprint shows.
Revealed: The #BurberrySpringSummer20 runway show space. Set in the heart of west London Watch the show live on Instagram, 16 September at 5pm BST #BurberryShow #LFW #ReBurberry We are proud that the Burberry Spring/Summer 2020 show has been certified as carbon neutral. We have offset our impacts, such as the flights of guests travelling to London specifically for the show and the build and production of the event, through VSC-certified REDD+ projects which prevent deforestation and conserve tropical rainforest in the Brazilian Amazon
As the first techno beats echoed in the Troubadour Theatre in the core of West London, the models took the runway, leading them around an impressive white sound system setup. From Irina Shayk over Kendall Jenner and Fran Summers up to Gigi and Bella Hadid - the cast was a carefully constructed defile of the model industry’s biggest names.
Since his beginnings, Tisci has been on a mission to bring us Burberry classics with a twist. SS20 was Italian glam mixed with Burberry archives, Victorian silhouettes and (some may argue) maybe even a subtle knot to our current socio-political situation. Scarf-printed shirts with embroidered collars were paired with harem-like suit pants, traditional trench coats flowed out into silk scarves, and blazers were spiced up with silver embroidery. And was that a ‘Handmaid’s Tale’-inspired hat we spotted there?
The minimal hair and makeup perfectly complemented the muted silver, black and whites that formed the basis of the collection and were only interrupted by occasional pops of color in form of pastel pink ruffles and peaks of red checked shirts under hoodies. And so, Tisci managed to strike a perfect balance between a muted color palette and his rather dominant silhouettes, see the voluminous feather dress, the beaded armor-like chain mails and the tasseled sleeves.
“The trench and the check will forever be the icons of the house but the world is changing and people want to wear whatever they want. It doesn’t matter which country it comes from.”, the designer explained. We’ve got a feeling that Burberry is onto something big here!