Gucci Cruise 2026 Unveils Radiant Minimalism

Gucci turned up the glow in the birthplace of its legacy — Florence — for Cruise 2026, where models stepped out in barely-there makeup that whispered luxury. Inside the hallowed halls of the Gucci Archive at Palazzo Settimanni, radiant skin ruled the runway. Think glassy complexions, misty lids, and lips kissed with rosewood and soft pinks. The vibe? Sun-warmed serenity wrapped in modern minimalism.

Complexions were prepped with Gucci Brume de Beauté, Sérum de Beauté Fluide Soyeux, and Baume Nourrissant Universel — hydrating, smoothing, and priming like a backstage spa ritual. Foundation came via Gucci Éternité de Beauté for that 24-hour flawlessness, blurred to perfection with Concentré de Beauté concealer and Poudre de Beauté Mat Naturel. A hit of Éclat de Beauté Effet Lumière sealed in the dew, touching lids, cheeks, and even lips with glossy dimension.

Glow From Within

Highlighters shimmered like sunbeams in motion — with ‘Sunrise Gold,’ ‘Frosted Lilac,’ and ‘Opal Pink’ adding sculptural flashes at brow bones and cheektops. For cheeks, it was a flush affair with Blush de Beauté in ‘Radiant Pink,’ ‘Bright Coral,’ and even lipstick multitasking with Rosso Ancora used on the cheeks (yes, really).

Lashes fluttered in quiet drama — Mascara L’Obscur added definition, while Le Magnétisme brought the curl and volume for more statement moments. For eyes, Gucci Palette de Beauté Quatuor in ‘Summerina Brown’ and ‘Rosa Nitida’ delivered velvet-smooth pigment that stayed soft and ethereal.

Lip Tint Meets Lip Balm

Lips stayed juicy, not glossy — Rouge de Beauté Brillant in ‘Peggy Taupe’ offered balm-level moisture with lipstick-level color, while matte moments came through with ‘Valeria Rose’ and ‘Rosso Ancora.’ Soft neutrals to suit every face in the Florence sun.

And the final flourish? A veil of Vanilla Firenze from The Alchemist’s Garden — a scent that lingers like the Tuscan breeze itself. Spring, eternal. Gucci, as always, delivered a beauty moment rooted in softness, sensuality, and timeless glow.