Go Beachy With New Brand Morning View’s Sustainable Summer Staples

The label, founded by Blaire Witt and Ashley Poyer, aims to reduce waste through minimal production. Designed and manufactured in Los Angeles, Morning View is the new brand ready to serve us style and sustainability with a focus on garment longevity.

The eco-conscious duo dropped their debut collection of sustainable summer staples July 31, showcasing their deep connection to the Californian coast. The collection’s elegant and simple aesthetic is a direct love letter to the brand’s shoreline roots and the lightweight, natural fibers are designed to get better after each and every wear. The all-linen collection is drenched in the beachy tones of the local landscape, with inspiration coming directly from its serene flora and fauna.

Sustainability is at the heart of Morning View and focus is given to customer demand rather than following a seasonal calendar. Collections are produced in small batches in a conscious effort to reduce waste in an industry that habitually produces in excess.

With a dose of breezy LA cool, Morning View champion timeless garments that you can wear summer after summer, with each versatile piece elevating your golden hour. Best paired with minimal accessories and delicate jewelry for an effortlessly casual vibe, these sustainable ‘fits are even shipped in 100-percent recyclable bags and tape.

You can shop Morning View’s Summer Collection here.