Glossier Announces Crème de You
Soft, silky, and a signature scent.
Launching in 2014, Glossier has become a notable beauty and skincare brand over the last ten years. The company focuses on “Skin First. Makeup Second.” through its range of minimalist products, which aim to enhance natural beauty.
On August 19th, Glossier announced their newest product – Crème de You. This is a body crème that claims to be fast-absorbing and nourishing, leaving your skin soft and silky.
Crème de You is scented like the signature Glossier You perfume, the brand’s popular fragrance. Glossier You has a top note of pink pepper, a heart note of earthy iris, and base notes of ambrette and ambrox.
Glossier explained why they expanded their You collection with Crème de You: “We designed Glossier You to be the ultimate personal fragrance – one that doesn’t overpower or cover you in an unfamiliar cloud of scent, but rather enhances your natural essence. Now, because we believe the journey of You has only just begun, we’re ready to make things a little more personal.”
The body crème contains key ingredients such as shea butter and jojoba oil. Shea butter easily absorbs into the skin and locks in moisture without feeling oily or greasy. Jojoba oil also deeply moisturizes the skin and promotes skin healing through its anti-inflammatory properties.
Glossier claims that Crème de You hydrates the skin for up to 24 hours. The body crème is suitable for sensitive skin and is also dermatologist-tested, cruelty-free, and vegan.
The brand also conducted a clinical trial in which 100% of participants agreed that Crème de You absorbed into the skin quickly. Additionally, 96% of participants agreed that their skin looked and felt silky after applying the product.
Crème de You comes in Glossier’s iconic minimalist packaging. The crème is packaged in a glass red tub with “Glossier You” written across the side. The top of the lid contains Glossier’s signature thumbprint dent to remind you that the product “isn’t complete without you.”
The product is 215ml/7.2 fl oz and costs $45. Crème de You will be available on the Sephora app on August 27th, and on the Glossier website and in stores on August 28th.