Glenn Martens Brings His Signature Chaos to H&M

H&M just dropped the first look at its most anticipated collab yet: H&M Glenn Martens. The Belgian designer — known for his architectural tailoring and subversive denim at Y/Project and Diesel — is stepping into the high street arena with a bang. This isn’t just another capsule; it’s a full-blown collision of luxury craftsmanship and mass appeal.

Democratizing the Avant-Garde

Glenn Martens has always been a rebel wrapped in couture precision. His partnership with H&M feels like a love letter to accessibility — a way to let everyone touch the edge of fashion without the price tag. Expect sculptural silhouettes, twisted denim, and unisex cuts that blur every border between gender, utility, and fantasy.

Launching October 30 both online and in select stores, the H&M Glenn Martens collection is built for people who want to dress like the future, not the algorithm.