FOX GUNN Unleashes "switch": A Self-Produced Alt-Pop Anthem Of Queer Honesty

Queer alt-pop trailblazer FOX GUNN is back with a bang. Following the breakout success of her 2023 EP BADASS + VULNERABLE, the genre-blending singer, songwriter, and artist ushers in a thrilling new musical era with her latest release, “switch”—available everywhere now.

A fierce blend of dark pop, electronic, and rock, “switch” marks FOX GUNN’s first fully self-produced track, showcasing her evolution not just as a performer but as a hands-on creator in full control of her vision. Drawing comparisons to the likes of Rosalía, 070 Shake, Fletcher, and Halsey, FOX continues to carve out a space entirely her own—intimate, provocative, and unapologetically queer.

With flirty yet emotionally resonant lyrics and a sound that commands attention, FOX GUNN is delivering the alt-pop anthem of the summer—and doing it on her own terms.

“switch” is your first self-produced single — what was the most thrilling (or terrifying) part of stepping into the producer’s seat solo?

I think the most thrilling part of producing myself is knowing that it will sound exactly like I want it to, which is also so terrifying. Self-producing makes me confront myself, I feel more doubtful of my choices when they’re only mine to make, but I also feel a bigger sense of accomplishment listening to the song now that it’s out and thinking ‘I made that’.

You mentioned you’re a perfectionist — how did you know “switch” was finally “done”? Or is anything ever really done for you?

Oh, I didn’t, I had to get a second, third, and fourth opinion just to convince myself it was done - luckily I’m surrounded by fabulous artsy people who get it and will stop my busy brain when I’m spiraling.

I don’t think anything is ever really done when it comes to music; there’s always something you could add or take away or do in a different way, but that’s what makes it fun! At the end of the day it’s all subjective - my choices might not be liked by everyone, maybe even I dislike what I’ve made in a few years - and I love that.

The line “language is not the only thing I switch” hits like a wink and a revelation. What did it mean for you to bring both Spanish and English into this track?

To be very honest, using both languages in this song is not that meaningful to me, but it’s so fun! I just like switching it up (pun intended) and making the song a bit more interesting. I think Spanish is a very sexy language. I speak it, and it went so well with the lyrics, so why not add it?

So much of “switch” is about tension — romantic, personal, even public versus private self. How does that tension show up in your writing?

In every way. I think all my music is about tension in one way or another: dating and sex bring tension with another person, there’s also tension with myself and how I’m feeling, with the state of the world right now… I find that writing about it is so fun and so cathartic, and helps me decipher whatever it is I really want to say.

The chorus is sexy and cinematic. Did you picture any visuals while creating it — a scene, a feeling, a color?

Red! I think my whole new era feels very red. Red can be the colour of love, but also very sexy, and badass, and passionate, there are layers to it, like there are layers to ‘switch’ and my new music.

You’ve said your girlfriend inspired the verses. What’s been her reaction hearing herself reflected in this track?

She loves it! She says it’s hot that everyone now has a little insight into how our relationship started - I think that’s why we’re a great match, in one way or another my partner is always going to be a part of my music and by default known by my audience, so her liking the attention is a must.

You’ve cultivated such a loyal online fanbase. What do you think resonates most with listeners — is it the honesty, the queerness, the sass?

Honesty. I think that word really covers it all—my queerness, my sass, the flirtiness, the humor. I pride myself on being honest, both on and off stage, as well as online and offline. And when I say “honest,” I mean showing up fully as myself, without filtering or performing for someone else’s comfort. I’m not interested in polishing things up to make them more palatable. By being unapologetically me, I think it gives my audience permission to do the same. That’s what people connect with—the freedom to express all sides of themselves, and to feel confident doing it.

“switch” walks this beautiful line between dark and joyful, raw and polished. Do you feel that’s a reflection of who you are off-stage too?

100%! ‘switch’ walks that line because I do too. It just depends on the time and place you meet me in (and how I’m feeling that day), but it’s all there. I’ve been told I’m an intense person, I feel things a lot and think a little too much so I feel like I’m always somewhere in between things (happy but scared, sad but confident, angry and joyful, etc).

What’s a lyric you wrote for “switch” that still makes you smirk, blush, or feel a little badass when you sing it live?

‘[she] couldn’t care less if my flags aren’t green, she knows I’m a flirt. I love the second verse. It’s flirty and sassy, but to be very honest, it makes me feel in love - is that weird? Back when I wrote this, I had been dating around for a long time and was seen as a ‘player’ or a ‘walking red flag’ by most, but this person (who is now my girlfriend) saw me for me from the start and gave me space to be my full self, not just the persona I had been putting on til then, and that really had an impact on me. When singing it live now I do it with a smirk, because I am (and always will be) a flirt, but also blushing because I got so lucky to find this type of love; and these two together make me feel badass - so to answer your question, it makes me feel all of the above.

Last one: “switch” is the first of a new era. What’s next in this sonic universe you’re building — and what part of yourself are you most excited to show?

Dark, dancy, and joyful - which might sound contradicting, but I promise it makes sense - oh, and sexy, very sexy, but overall just a mix of anything and everything I’ve been feeling, which is not a little. You can also expect a lot of switching up languages.

I think the new era is more sincere than before. I’m extremely sure of myself, even if who I am is someone who is constantly questioning everything. With this new music, I embrace imperfection. I’m aware I can be awful, and I can also be good - it all depends on how you look at it and who’s the one looking.

Images courtesy of Liv Demure.