eBay’s 2024 fashion data reveals that secondhand shopping is now a central part of consumer behavior, with 40% of clothing, shoes, and accessories sold being pre-loved. The word “vintage” was searched more than 1,200 times per minute globally, showing a strong appetite for timeless, one-of-a-kind pieces. Items like the Fendi Baguette and Omega x Swatch Moonswatch topped wishlists, with the UK showing a particular preference for luxury labels like Armani.
Romantic Bohemia and Power Dressing Rise
Trends in 2024 leaned into expressive, nostalgic styles, with romantic bohemia seeing major growth. Searches skyrocketed for the Chloé Paddington bag, chiffon shirts, and 3D florals, inspired by icons like Jane Birkin. Meanwhile, power dressing made a comeback, led by searches for cinched blazers, oversized suits, and statement workwear from brands like Miu Miu and Prada, suggesting a return to structured, confident silhouettes.
Utilitywear and Dreamlike Colors Capture Gen Z
Gen Z drove demand for stylish utility, favoring barrel jeans, vintage Carhartt, and silk bandanas. The Dior Saddle bag also saw renewed interest. Soft colors like butter yellow, ballet pink, and pistachio surged in popularity, pointing to a broader trend of sentimental, calming palettes that bring comfort and individuality to daily wear.
Retail’s Future Is Circular
The rise of pre-loved fashion signals a shift in consumer values. With growing interest in history, sustainability, and quality, retailers are being pushed to adopt circular practices. eBay’s data suggests the future of fashion retail will depend on resale, storytelling, and conscious sourcing—transforming how brands connect with their customers.
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