Dr. Martens Taps Central Saint Martins Students For Summer Campaign
Five students will complete full outfit designs for the iconic shoe brand.
Dr. Martens, the iconic British shoe brand, and Central Saint Martins, the impressive London design school, have teamed up for a summertime design collaboration. Drawing on its history in cultural youth movements like Punk and Grunge, Dr. Martens has turned to five students with one task: to capture the brand’s rebellious spirit through designing an outfit. A campaign themed “All Access Summer” will showcase the designs with the aim of introducing new talent to the industry.
Fabio Piras, Central Saint Martins’ course director, selected the students alongside Dr. Martens, grouping together various cultural backgrounds and purposes. The students include Jude Hinojosa, a Texan whose work makes menswear more inclusive, and Jad Jressati, a Brit who blends individual distinguishability with accessibility. The completed list adds Francesca Lake, a creative from Jamaica who builds on her culture, Lauren Patchett, a Northern Ireland-born knitwear specialist, and Xuesong Yang, a menswear designer from the Oroqen Autonomous Banner who draws on nature worship.
“My role as Course Director is to shape students to be critical and resilient, whilst believing in their creativity and talent. All of these elements run parallel to Dr. Martens’ ethos and spirit, and this partnership has provided an opportunity for my students to interpret a brief from another perspective, another angle, which is a hugely valuable skill to learn. That’s why we’re here, to continue learning and building the students’ portfolios, experience and inspiration, and long may it continue,” said Piras.
Dr. Martens will also provide an individual financial bursary to each selected student and a donation to their general course. The students’ completed designs will be syndicated globally through the campaign. Find more styles online.