Doechii: The Ultimate ‘It Girl’ of 2025 

Doechii has been making waves in the music scene, blending 90s hip-hop and neo-soul influences. Her chart-topping hits, including her collaboration with Jennie for XL, have resonated with fans worldwide. The self-proclaimed "Swamp Princess" is quickly carving out her name not only as a Grammy-winning artist but also as a fashion icon. Her style is distinct, authentic, and showcases her unapologetic ‘It Girl’ persona.

The Vision Behind Her Looks

At the heart of Doechii's standout looks is her collaboration with stylist Sam Woolf. Known for his work with Bebe Rexha, Elijah Blake, and Ava Max, Woolf plays a significant role in curating Doechii's looks. He tells Harper's Bazaar, "She knows exactly what she wants but it's always very collaborative." Woolf describes this era as "preppy office siren world."

 

Doechii's fashion sense takes the classic preppy look and infuses it with her own personal flair. A standout moment came at the 2025 Grammy Awards, where she wore a custom Thom Browne ensemble. The outfit featured a charcoal grey pinstripe dress with exaggerated hip panels, creating a dramatic yet structured silhouette.

 

 

 

The dress was layered over a white button-up shirt and a tie. The red and white stripe detailing on the sleeves subtly referenced Thom Browne's signature armbands.

A Visual Journey

Doechii is often seen wearing Thom Browne's designs, known for their impeccable tailoring and preppy aesthetic, which perfectly complement her unique style. Her wardrobe is a curated mix of high fashion and she can often be seen sporting pieces from other major designers like Gucci, Miu Miu, and Coperni.

 

She continues to lean into this classic aesthetic, which she attributes to her connection with hip-hop culture. She told Vogue, "I'm a student of hip hop, which you can see reflected in some of the academia looks I wore on this tour." This scholarly motif has been central to many of her recent looks from streetwear to performances.

 

Her versatility shines through in her ability to seamlessly shift from feminine looks, such as skirts and bows, to more masculine-inspired pieces like blazers, polos, and ties. Her musical influences, which blend 90s hip-hop and neo-soul, are also reflected in her fashion choices. Think Bayonetta glasses, penny loafers, and caps.

A Rising Power

Doechii is an artist who thrives at the intersection of music and fashion. With her distinctive style and bold choices, she continues to push boundaries in both realms, establishing herself as a powerful voice in the industry.

 

Having made history as the third female artist to win the Grammy for Best Rap Album, it is clear that 2025 will be her year.