Saks Celebrates Dior's Unwavering Connection to New York and the U.S.
Dior's carousel of dreams at Saks Fifth Avenue!
With the holiday season knocking on the door, Dior has teamed up with Saks to present a fantastical creation: Dior's Carousel of Dreams at Saks. This collaboration isn't just a celebration; it's a tribute to the longstanding bond between Dior and New York, a relationship that has flourished for over 70 magical years.
Back in 1947, Christian Dior found inspiration aplenty in the United States. The New York model, embodying the vibrant spirit of "the city that never sleeps," became a focal point in his very first collection. It was the American women who embraced the New Look with unparalleled zeal, propelling it to resounding success. The story of this enduring friendship and passion has evolved with each passing season, culminating in an unprecedented chapter, laden with the allure of dreams.
Starting from November 20, 2023, up until January 5, 2024, the Saks Fifth Avenue New York will be bedecked with a stunning installation adorned with Dior's iconic symbols. The star, the clover, and the Zodiac signs, symbolic of the founding couturier's destiny, weave a narrative around a colossal wheel of fortune—a motif envisioned by Pietro Ruffo for the Dior Cruise 2024 line curated by Maria Grazia Chiuri. And there’s more! As the sun dips below the horizon, a captivating light show transforms the Fifth Avenue building into a spectacle that ignites the holiday spirit.
But that’s just the beginning of the enchantment! From larger-than-life spectacles to intricate details, Dior’s homage to its American odyssey is an immersive experience. The extravaganza continues online at Saks.com, blending Dior and Saks' audacity, innovation, and heritage in an unparalleled quest for excellence.
The heart of this whimsical display lies in the monumental installation gracing the historic facade of Saks Fifth Avenue. A colossal wheel of fortune, a collaboration between Maria Grazia Chiuri and Roman artist Pietro Ruffo, showcases Dior's defining elements. Floral motifs in vibrant hues bloom around this masterpiece, evoking Christian Dior’s admiration for the beauty of botany. As night falls, a breathtaking light show transforms the building, leading spectators through a celestial journey of creation and nature, culminating in a spellbinding ballet of colors and seasons.
The inauguration on November 20, 2023, promises an awe-inspiring experience with an opening ceremony featuring Martha Graham’s iconic New York dance company. Dressed in specially designed outfits by Maria Grazia Chiuri, these sixty dancers pay homage to Monsieur Dior’s fascination with movement and life itself.
The celebration doesn’t end there. From captivating window displays to a fantastical journey through the House of Dior’s timeless symbols and collections, the homage to Christian Dior's American journey is a testament to couture, elegance, and the spirit of giving. And exclusive Dior creations designed especially for this event await discovery, inviting visitors into a dreamland where past, present, and future converge.
Moreover, a dedicated space by Christian Dior Parfums at Saks Fifth Avenue New York presents a captivating world of beauty, unveiling iconic fragrances, make-up, and skincare, epitomizing Dior’s excellence.