Charli XCX Rocks Edgy Style in Acne Studios' New SS25 Campaign

Acne Studios just dropped their latest campaign, and who better to front it than Charli XCX? The pop queen and all-around icon brings her no-BS style to the new Spring-Summer 2025 collection, shot by the one and only Talia Chetrit. Set against the vibe of Los Angeles, this campaign goes beyond your typical fashion shoot, giving us a raw, offbeat peek into Charli’s world.

Charli stuns in some of Acne’s boldest SS25 pieces, including their coated iridescent and trompe-l’oeil denim—total head-turners that pack just the right amount of attitude. Throw in the new Multipocket and Bowlina bags, and you've got looks that feel like pure Charli: fearless, fresh, and full of edge.

Photographed by Acne Studios’ regular Talia Chetrit, this campaign ditches the gloss for something real and raw, capturing Charli’s intense, unfiltered energy. “Acne Studios has been with me through it all," Charli shares, describing the brand as a backstage essential in her personal life and music journey. "Their clothes are effortless and cool and always make me feel confident. It’s a dream to work with them,” she adds.

This isn't Acne's first dip into the music scene—they dressed Charli for her tour with Troye Sivan and her recent album promos. Acne Studios Creative Director Jonny Johansson couldn’t have said it better: “Charli blurs the lines between underground and mainstream, and that’s exactly what we’re about at Acne Studios. She’s making pop music but with a punk soul.” Johansson’s got it right—Charli’s style is all about shifting the mood and making space for daring self-expression, which makes her a perfect match for the brand.

The SS25 collection, complete with coated denim, trompe-l’oeil pieces, ready-to-wear, and those statement bags, hits Acne Studios stores and acnestudios.com on November 13. So if you're ready to turn up the edge, this is your chance to channel some of that Charli XCX magic.