Blake Lively Unveils New Haircare Line

Blake Brown Beauty.

POSTED BY ZOE TYLER

Blake Lively has officially launched her highly anticipated haircare line, Blake Brown Beauty. The actress-turned-entrepreneur teased the project on Instagram last week, sending fans into a frenzy of speculation.

 

 

The new haircare range boasts a luxurious aesthetic with its sleek, hexagonal packaging and a color palette that's as captivating as Lively herself. The products, including shampoos, masks, and styling aids, are designed to nourish and strengthen hair while delivering a salon-quality experience at home.

A standout feature of the line is the absence of traditional conditioner. Instead, Blake Brown Beauty focuses on hair masks, which Lively believes offer more concentrated benefits. The range includes two shampoos, three hair masks, a leave-in potion, a dry shampoo, and a glam mousse.

 

 

Lively has been transparent about her commitment to sustainability and clean beauty. The products are vegan, cruelty-free, and formulated without harmful chemicals. The actress also emphasized the importance of fragrance in her haircare line, stating that she wanted scents that were both luxurious and clean.

Blake Brown Beauty will be available exclusively on its website starting August 5th and in Target stores on August 4th.

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