Stormi Webster Is “Working On Her Own Secret Brand”

The three year old is a future CEO.


Stormi Webster might just be three years old but she is a CEO in the making and has an empire ready for her to take over if she wants to. She is even launching her little secret brand soon!

The news was shared by proud mommy Kylie Jenner on the second episode of her three-part latest docu-series on YouTube, Inside Kylie Cosmetics, that documents her journey to success from reality star to beauty mogul ahead of her brand's rebrand on July 15th that will feature new clean and vegan products for customers. 

The series includes interviews with the youngest Jenner about the brand's creation in 2014, how her lip insecurities started it all, and how she continues to transform her brand into the empire she "always dreamed of”. Momager Kris Jenner is also heavily featured and credited by Kylie as her main business inspiration. "You are a product of who you surround yourself with and your family," Kylie stated. "My sisters and my mom have been huge influences to me, and I feel like really shaped me into who I am." “I hope that Stormi looks at me the way that I look at my mom,” she added. 

Kylie and Travis Scott’s daughter, Stormi spends a lot of time in the Kylie Cosmetics headquarters and even has “her own office” workspace where she goes about her “business”. “I’ve seen it go from Stormi being a baby in meetings to slowly growing,” explained Kylie Cosmetics’ Chief Commercial Officer Megan Mildrew. “Now she’s sitting at the table and engaged with make-up. It’s a beautiful thing to watch.”

Kyle Cosmetics previously collaborated with Stormi for a lip-kit and nine-shade eyeshadow palette. Now she is set to have her own brand, “something we’ve been working on for some time now,” claimed Kylie. “Stormi is my legacy. I’m uplifting her to be smart, kind, and motivated. Maybe one day she’ll take over Kylie Cosmetics? If she wants to”.

Catch up on Kylie’s Inside Kylie Cosmetics series on YouTube.


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