Baby Phat To Release New Velour Tracksuits In 2019 Relaunch
“Woman-owned, woman-led, and as always, designed by and for women.”
If you’re a younger Gen-Z babe, you may not remember this iconic brand... so just think puffa jackets, pink, velour, & a Y2K fashion dream. Baby Phat was founded in 1998 and developed by fashion model Kimora Lee Simmons, finding itself at the center of naughties streetwear and a pioneer for female empowerment within the fashion industry. Baby Phat was the high-end line of hip-hop legend Russel Simmons' Phat Farm Empire, which a multi-billion-dollar company. In 2010, Kimora walked away from the iconic 2000’s brand, leaving die-hard fans in a velour drought for over ten years.
Earlier this year, on International Women’s Day, Baby Phat’s return was announced by Kimora Lee Simmons, who advised her two daughters Ming and Aoki would play a big part in the future of the brand. The following June, Forever 21 teamed up Baby Phat to create an exclusive collaborative capsule - Baby Phat’s first release in over 10 years, which unsurprisingly sold out quickly. This upcoming direct launch is rumored to feature not only velour pieces but also additional items such as; crop tops, hoodies, denim jackets, and thigh-high boots. Prices are set to range from $85-$450.
The reimagination of the once world-dominating brand is perfect for today’s climate, reintroducing the brand to a newer generation obsessed with 2000's fashion and culture. Official release dates are yet to be announced, so keep an eye out for more information over the upcoming weeks.
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