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ASICS x HBX Introduce Their Lovechild The GEL-KAYANOTM 5 OG

ASICS x HBX Introduce Their Lovechild The GEL-KAYANOTM 5 OG

Back to the future-vision.


The new edition of the legendary GEL-KAYANOTM 5 OG, which reflects the inspiration of an entire era in its silhouette, suggests the feeling of the year 1999 in the new Colorway. Not only was the GEL-KAYANOTM 5 OG released for the first time this year, but the world also learned it Web 1.0 and the first social networks know. At this time, there are still no discussions about dystopian science-fiction films of everyday life of Generation Y.

The ASICS x HBX GEL-KAYANOTM 5 is released with a series of campaigns that create an emotional connection to the Millennials. In HYPEBEAST a mini-Flash game is displayed, which reminds Gamer of the first Web 1.0 and about which limited Giveaways are raffled.

The online experience will be streamed and launched at the HBX Retail Store on May 24 in Instore Previews at Shop B30, LANDMARK MEN, LANDMARK ATRIUM and 15 Queen's Road Central, Hong Kong. On this occasion, VIPs and fans can take a look at the year 1999.

On May 31, 2019, the ASICS x HBX GEL-KAYANOTM 5 OG will be released on the online platform HBX  and in the Brick & Mortar Store in Hong Kong.


Next up, HBX PVC Tote For Free