We're Headed Straight for Ulta After This New Halsey Collab
About-Face Products are Coming to an Ulta Near You
If you need any more reason to shop at Ulta Beauty, Halsey’s cosmetic brand About-Face is now available on the beauty store’s website. The “So Good” singer recently expressed their gratitude for the collaboration on their Instagram (@iamhalsey), stating, “this is so wild to me I’ve been shopping at Ulta since I was in high school.” They then added, “I feel like I’m dreaming.”
After doing her own makeup looks for shows and red carpets, Halsey launched About-Face in January 2021 as the creator and head makeup artist. Since then, the vegan and cruelty-free brand has garnered support around the world from those who share Halsey’s belief that makeup should be inclusive to everyone.
You can find About-Face products such as the “Shadowstick,” “Matte Fluid Eye Paint,” “Light Lock Lip Gloss” and “Fractal Glitter Eye Paint” here at Ulta.com for under $20 US dollars. While these items are selling fast, About-Face products will be available in brick-and-mortar Ulta Beauty stores starting July 18th.
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