VIU Eyewear AW25/26: From Nine to Shine, Swiss Design, City Proof

VIU just dropped the second wave of its Autumn/Winter 25/26 line, and it’s basically eyewear that gets your double life. Morning coffee to after-work wine, spreadsheets to soft life—this collection is built for every identity you try on between sunrise and last call. The name says it all: From Nine to Shine. Swiss design that moves how you move—chic, seamless, and dangerously functional.

After the titanium-heavy first drop, this second one brings new silhouettes that bottle the chaos of modern life and make it look effortless. Three lines take center stage. HX Combi fuses performance and style with The Subtle and The Admired—frames that flex like gymnasts but look like CEOs. Rectangular Acetate goes full minimal-chic with The Balanced, The Lucent, and The Consultant, all sharp lines and quiet authority in Black, Tortoise, or Light Khaki. Then there’s The Clear, a soft newcomer in Hazel Gradient/Satin Gold that whispers luxury without saying it.

Each pair comes with VIU’s signature precision lenses—Swiss-designed, handcrafted in Italian and Japanese workshops, treated to survive city life’s glare, scratches, and screen addiction. It’s eyewear for people who need clarity but refuse to compromise on vibe. And if the world still looks blurry after 30 days, you can send them back—no questions asked.

VIU’s turning the daily grind into a runway.