Tower28 is ringing in the Lunar New Year with a sweet treat for your lips—introducing the new “LipSoftie” Tinted Lip Treatment in Red Bean Mochi. This limited-edition shade celebrates founder Amy Liu’s AAPI heritage and adds a festive twist to the brand’s fan-favorite lip treatment.
Inspired by the popular Asian dessert, Red Bean Mochi boasts a rich, dark pink hue that’s as flattering as it is meaningful. “Lunar New Year is all about celebrating heritage, family, and sweet treats,” Liu shared in a press release, making this release as heartfelt as it is chic.
Beyond the stunning color, the “LipSoftie” formula is packed with nourishing ingredients like shea butter, jojoba oil, and lysine, which hydrate, protect, and soothe. Known for its silky, non-sticky texture, the treatment ensures your lips feel revitalized all day—without any drying or irritating residue. Plus, it’s the only lip product approved by the National Eczema Association, thanks to its gentle, food-grade ingredients.
Perfect for everyday wear or as a Lunar New Year gift, the Tower28 “LipSoftie” Tinted Lip Treatment in Red Bean Mochi is available now for $16 USD on the brand’s website.
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