TikTok’s ‘Bold Glamour’ Filter Is Alarmingly Good

It’s a humbling experience.


The new ‘bold glamour’ TikTok filter, which seamlessly applies makeup and sculpting effects to users’ faces, is impressive, but many viewers feel unsettled by how “terrifyingly realistic” the subtle facial enhancements look.

The filter, which has been used millions of times in recent days, has been compared to other editing apps associated with creating an unrealistic beauty standard among young women. Critics argue that the effect can harm a person’s self-esteem and body image.

In addition to adding light makeup to a person’s face, the filter tweaks their bone structure smoothing their skin and enlarging their lips.

@kellystrackofficial This filter is really something else 😂 should I try and do a tutorial recreating this filter with makeup? #fyp #makeup #beauty #beautyfilter #boldglamour #AXERatioChallenge ♬ original sound - Kelly Strack

The filter appears to be more technologically advanced compared to previous filters introduced by platforms like TikTok or Snapchat. The ‘bold glamour’ filter stays on even if a user tries to obstruct it, making it more convincing because you can’t see where the effect ends.

Much of the reaction to the ‘bold glamour’ filter has been to highlight just how wild the effect is, calling attention to its use and transformations. 

But as more platforms adopt and improve on AI-powered filters, it likely won’t be long before social media creators are using beautifying filters and other cosmetic editing effects that are indiscernible from reality. 

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