Tiffany & Co. Brings New York’s Winter Magic to Life in 2024 Holiday Campaign

Tiffany & Co. is once again reimagining the season of giving with its 2024 holiday campaign, With Love, Since 1837. This year, the iconic jeweler takes us on a wintery journey through the heart of New York City, with none other than House ambassador Anya Taylor-Joy leading the way.

 

The campaign draws deeply from Tiffany’s rich heritage, highlighting the city that gave birth to the brand over 180 years ago. Through a cinematic blend of film and photography, Taylor-Joy explores the city’s snow-kissed streets, adorned in Tiffany’s signature collections. Each frame captures the spirit of love—whether it's the timeless bonds that unite us or the sparkling beginnings of something new.

 

Directed by Jonas Lindstroem, the campaign’s film opens with Taylor-Joy, poised and graceful in a little black dress, as she steps through a striking vault-inspired door at The Landmark. A nod to Tiffany’s storied past, this entrance serves as an invitation to explore a city where love never sleeps. As she strolls across the Brooklyn Bridge, the actress dons Tiffany’s HardWear collection, a tribute to the bold energy of the Big Apple. The film culminates with a dreamy shot of Taylor-Joy gazing into the twinkling Fifth Avenue windows of Tiffany’s flagship store, all set against the backdrop of a magical Manhattan winter, with vintage holiday tunes adding to the enchantment.

 

 

But the campaign doesn’t end there. In a series of dazzling vignettes captured by photographer Carljin Jacobs, Tiffany’s jewelry takes center stage. From Taylor-Joy in the modern elegance of T by Tiffany—a collection inspired by the city itself—to the understated grace of the Knot by Tiffany design, the pieces reflect the many facets of love, from new beginnings to lifelong connections.

 

The 2024 holiday campaign, which launched globally on November 1, is giving the world a glimpse of Tiffany’s take on the holiday season—a season where love is always in the air.

 

To learn more about Tiffany & Co., visit tiffany.com.