The Surprising Way Millennials Are Getting Bella Hadid’s Look

Why young people are choosing to go under the knife for brow lifts.


Surgical brow lifts were once all the rage among women in their 50s looking for a little nip-tuck. Between 2000 and 2019, according to the American Society of Plastic Surgeons, they dropped about 69% in popularity. So, why are younger people suddenly bringing them back?

According to plastic surgeon, Sagar Patel, the answer is simple: "it’s all because of Bella [Hadid.]" It’s strange to think about facial structures as trendy, but as trends change, so do the people we see most publicly sporting them. The snatched ponytail/ cat-eye look is popular among many stars of today like Bella Hadid and Kendall Jenner. As a result, millennials are going under the knife to look like the models they admire. What’s potentially more unexpected about this trend is that young people are choosing to skip past a much easier, less invasive option: injectables. 


A post shared by Kendall (@kendalljenner)

We all know that there are risks involved with any invasive procedure, so what are the pros that are outweighing all of the cons? Beverly Hills plastic surgeon, Sarmela Sunder, told Allure that typically, folks looking for a way to get that snatched-forehead look would first opt for injectable neuromodulators before resorting to surgery, “but a lot of millennials are already savvy to the surgical brow lift." She explained "From the patient’s point of view, they’re impatient with the idea of repeat treatments, and they like that immediate satisfaction and lasting results.”

Dr. Patel told Allure that some doctors aren’t crazy about the idea of patients “getting surgery for a trend.” However, others argue that when it comes to lateral brow lifts, this isn’t a concern, because it’s actually a classically beautiful look. Dr. Sunder says, “look at actresses from the 20s and 30s — the elevated brow has always been in vogue.” Classic or not, opting for a lateral brow lift will set you back somewhere between about $4,000 to $16,000. So, for those of us who aren’t 100% sure we want to commit to the look, we’re sticking to that good, old-fashioned super-tight ponytail.

Top image from @modernmodells on Twitter.


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