The Ghibli Effect: How Studio Ghibli Inspires Gen Z’s Fashion, Makeup, and Hair

Studio Ghibli’s enchanting films have captivated audiences for decades, but for Gen Z, their influence extends beyond storytelling and into fashion, makeup, and hair trends. The dreamy aesthetics, nature-infused themes, and distinct character designs have shaped a unique style movement among younger generations. 

Fashion Inspired by Ghibli 

Ghibli fashion embodies comfort, whimsy, and vintage charm. Characters like Kiki from Kiki’s Delivery Service inspire cottagecore and vintage looks with pinafores, oversized sweaters, and Mary Jane shoes. Meanwhile, Howl’s Moving Castle has led to the rise of “wizard-core,” with flowing coats, billowy blouses, and layered jewelry mirroring Howl’s flamboyant style. The fusion of natural fabrics and earthy tones reflects the organic aesthetic often seen in My Neighbor Totoro and Princess Mononoke. 

Makeup and Beauty Trends 

Gen Z embraces Ghibli’s soft, ethereal beauty in makeup. Fans recreate the flushed, wind-kissed cheeks seen on characters like Chihiro from Spirited Away, using peachy blush for a youthful glow. Inspired by Ghibli’s delicate animation, the minimalist yet expressive eyeliner looks emphasize natural beauty over bold statements. 

Ghibli-Inspired Hairstyles 

Hair trends are also drawn from Ghibli films, with soft waves, wispy bangs, and natural textures echoing characters like Sophie from Howl’s Moving Castle. Kiki’s iconic red bow has become a staple in the coquette aesthetic, while short, tousled cuts reminiscent of Nausicaä exude a timeless, adventurous appeal. 

 Through nostalgic yet modern interpretations, Gen Z brings Ghibli’s magic to life, proving that these beloved films continue to shape creativity and self-expression.