Swarovski Shines Bright Like A Diamond In Seoul

Swarovski has opened its first flagship store in Korea in Dosan Park, Seoul. The store, which covers four floors and 488 square meters, is a dazzling showcase of Swarovski's heritage, craftsmanship, and innovation.

The store features a striking façade with a large swan logo, Swarovski's iconic symbol, and a dynamic lighting design that changes colors according to the time of day. Inside, customers can explore the different floors, each with a distinct theme and atmosphere. The ground floor offers a wide range of fashion jewelry and accessories, while the second floor displays Swarovski's home décor and gift collections. The third floor is dedicated to the Atelier Swarovski line, which features collaborations with leading designers and artists. The fourth floor is a VIP lounge, where customers can enjoy personalized service and exclusive events.

One of the highlights of the store is the Galaxy Collection, a new collection of fine jewelry made with Swarovski Created Diamonds. These diamonds are grown in a laboratory using advanced technology, but have the same physical, chemical, and optical properties as mined diamonds. They are also certified by IGI, the International Gemological Institute, based on the 4Cs: color, clarity, cut, and carat weight. The Galaxy Collection is created with 100% renewable energy and recycled gold, reflecting Swarovski's commitment to sustainability.

The Galaxy Collection was unveiled for the first time in Korea at the grand opening of the Swarovski Dosan Park store on November 29. The event was attended by celebrities such as Lee Min Jung, Kim So Yeon, Lee Da Hee, Lee Sang Yoon, Kim Ji Suk, and Kim Seon Ho, as well as media representatives and influencers. The guests were treated to a glamorous evening of sparkling entertainment, including a live performance by singer Sunmi.

The Swarovski Dosan Park store is open from 10:30 a.m. to 9:30 p.m. every day. It is located at 17 Dosan-daero 45-gil, Gangnam-gu, Seoul. For more information, visit Swarovski.com.