Sun, Sea and Sky for Emporio Armani Sustainable Line
The brand continues to deliver sustainable promises to its summer capsule.
Water, earth, fire, air. Ever wondered what the four elements would look like in a collection? Emporio Armani’s latest Spring/Summer drop shows you just how it’s done in a stunning combination of the human body and nature.
Inspired by the modern-day sailor, Italian fashion house Armani explores free-flowing clothing where movement and comfort is key. The entire color scheme is white and considering the garments are constructed from recycled fabrics, it resembles the undyed, untouched material. Dyeing clothing contributes to roughly 18% of total industrial water pollution and so wearing white represents a symbol of sustainability in itself.
“Through my work, I offer clothes that last and can be worn for many years. It is vital to adopt a sustainable position nowadays. The question of ethics even comes before strategy.” – Giorgio Armani
What is the collection made out of then? GREENLON and NEWLIFE are technical fabrics created from post-consumer polyester derived plastic bottles. They’re sourced in Italy which means no pollution is produced on transportation either. Paying homage to the sea, the fabrics come from fishing nets and synthetic carpets. It’s almost unbelievable that plastic rubbish can be reworked to form breathtaking garments!
From Bermuda shorts to oversized shirts, this unisex collection has hit the nail on the head for those desiring everyday clothing that’s both beautifully simple and functional. Elsewhere are cargo trousers, knitted beanies as well as crop tops and futuristic sunnies.
Further adding to the collection’s ethical conduct is the compostable packaging that the garments arrive in. Motivating society to reuse, recycle, and eventually reduce the amount of harmful plastic ruining our planet.
Armani is at the forefront of creating a more ethical fashion industry. A motto to live by: the bluer the sea, the happier we all will be. Take a look at the full collection here.