STRENESSE Crashes Back Into Berlin With A High-Voltage KaDeWe Relaunch

Berlin just witnessed a fashion resurrection. On September 10, 2025, STRENESSE staged its official comeback after a five-year hiatus, taking over KaDeWe with a cocktail-fueled spectacle that pulled in 600 guests. Picture the legendary wooden escalator wrapped in designer energy, A-list faces drifting between glasses of champagne, and the afterparty roaring on the sixth floor like Berlin never left the dance floor. The guest list glittered with names like Vicky Krieps, Luna Schweiger, Wana Limar, Langston Uibel, and Sofie Royer, all orbiting around the rebirth of a brand that once defined sleek German luxury.

The Pop-Up, the Power Moves, the Glow-Up

Kicki Zhang

The real flex? A fresh retail partnership with KaDeWe, sealing the STRENESSE comeback with windows on Tauentzien showing off the new campaign and Mirko Borsche’s first pieces as Creative Director. Inside, Blocher Partners designed a pop-up dripping in understated chic, making the Women’s Designer floor the hottest pit stop for anyone chasing fashion’s new pulse. CEO Noro Hoferer framed it as more than just a relaunch: a legacy moment. “KaDeWe and STRENESSE share a long history,” he said. “When we won them as partners, exclusivity was non-negotiable.” Berlin’s fashion crowd didn’t just show up for nostalgia. They came to witness a German icon turn itself back into a global contender.