Spotify Celebrates The Passion Of Music Fandoms

Spotify just dropped a new global campaign—and it’s giving fans everywhere their flowers. The campaign doesn’t just celebrate music fandoms—it fully immerses itself in the messy, passionate, glorious chaos that makes being a fan so addictive.

Why Spotify's Tapping Into Fandom Energy

Being a fan on Spotify isn’t just about streaming your favorite songs (though that’s obviously part of it). It’s about getting first dibs on concert tickets, tuning into original series like Billions Club and Countdown To, and feeling like you're part of something way bigger than yourself. With this new campaign, Spotify’s pulling the curtain back and showing the heart and soul behind seven major fandoms: Chappell Roan, Doechii, Oasis, Olivia Rodrigo, ROSALÍA, SEVENTEEN, and Turnstile.

Shot entirely on film, the campaign is basically a giant, gorgeous mixtape of fan culture. "At Spotify, connecting artists and fans is fundamental to what we do," said Marc Hazan, Spotify’s VP of Partnerships and Marketing. "We’re fans too, so we understand the passion and unique identities that make these fandoms so special."

What You’ll See

Spotify’s campaign brings the traditions and rituals of each fandom to life in vivid, nostalgic detail. Think pink cowboy hats for Chappell Roan’s Pink Pony Club, ’90s mod haircuts paying homage to Oasis fans, and fans channeling Olivia Rodrigo’s iconic debut album cover. It’s a full-on tribute to the energy, inside jokes, matching outfits, and moments that only true fans will get.

Fan Life, Front and Center

Spotify’s made it clear: they don’t just recognize fandoms—they live them. "What others may call obsession we see as passion," they say. And honestly? Same. That passion fuels everything about music culture, and Spotify’s goal is to keep building spaces where fandoms can grow, thrive, and find new ways to connect with the artists they love.

With Fan Life and more campaigns like it, Spotify is doubling down on making sure fandoms feel seen, heard, and celebrated in all their messy, glorious brilliance. And honestly? It’s about time someone did.