Have an Eco-Friendly Winter With Houdini
Sustainability, but make it fashion.
But thanks to their commitment to sustainability, outdoor clothing outfitters Houdini are one label you can feel good about wearing. And being Swedes, they’re experts at keeping warm and dry so that this Winter you can get knee-deep in nature- while helping to save it.
Houdini was founded in the late nineties by avid climber and mountaineer Lotta Giornofelice, who saw a gap in the market for breathable and functional Winter warmers. This remains Houdini’s ethos in the design of their athletic-cool garments from sweaters, to gloves, to underwear.
But while they look and feel great, the way Houdini pieces are made is perhaps even more important to anyone aiming to shop more ethically. Though the production of snow sport staples such as puffer jackets are usually notoriously bad for the planet, (often involving fossil-fuel heavy plastic-based PVC and polyester) Houdini proudly use only recycled or biodegradable materials in their products. They’re also Bluesign certified; an independent certification awarded to products that manufacture with the lowest possible environmental impact.
Best of all, when Houdini garments are all worn out (and that’s no mean feat) these recycled items can be returned to the manufacturer to be recycled into more products; recycling inception if you like.
Check out their full range on the Houdini website. Worldwide shipping is available.