Songzio’s “Night Thieves” Campaign

With deep roots in both Paris and Seoul, Songzio is celebrated as one of South Korea’s most influential fashion houses, integral to the evolution of the nation’s design scene. This season, Songzio reveals the second chapter of its captivating Fall/Winter 2024 campaign, “Night Thieves.”

Taking inspiration from the defiant tale of Prometheus from Greek mythology, the campaign narrates a mythological saga in seven chapters, split into two releases. August’s initial drop introduced us to the enigmatic “Night Thieves” — figures veiled in mystery and solitude. Now, the focus shifts to Prometheus himself, illustrating his rebellious act of defiance and the ensuing chaos it brings.

The “Night Thieves” collection brings this darkly mythic tale to life with sharp, structured bowler hats, tailored jackets, oversized clogs, and a striking palette of black, white, and deep reds. Each piece echoes the campaign’s intense visual storytelling, blending drama with Songzio’s signature style.