SKIMS Beauty: Kim Kardashian's Next (Billion-Dollar) Glow-Up

Kim Kardashian is back in her glam era — and this time, she’s doing it under SKIMS. On Call Her Daddy, she confirmed what fans have been whispering for months: SKIMS Beauty is coming. The relaunch marks her full-circle return to cosmetics after the quiet shutdown of SKKN by Kim, and it’s poised to fuse the cult appeal of KKW Beauty with the sleek, innovation-driven identity that made SKIMS a billion-dollar juggernaut.

The Glow-Up of a Beauty Empire

KKW Beauty didn’t just sell contour kits — it sold a cultural fantasy. It was the blueprint for influencer makeup before the term “creator brand” even hit TikTok. Then came SKIMS, reshaping what “nude” meant for a generation that actually wanted to see itself represented. Now, Kardashian’s merging both worlds into one megabrand. “We’re going to bring back what works,” she told host Alex Cooper, promising a line that’s “major” and “so great.” Translation: your favorite KKW shades, upgraded packaging, and marketing so polished it’ll probably break the internet again.

From Shapewear to Full-Face

This move is bigger than lipstick. By pulling beauty into the SKIMS universe, Kardashian’s cementing her empire as a full-spectrum lifestyle brand — one that dresses you, sculpts you, and now paints you. The drop’s under wraps, but expect reimagined lip liners, revamped contour palettes, and luxe new fragrances. It’s Kardashian’s most strategic pivot yet: unifying her beauty past with her fashion present.